Scientifically Sad

It’s been a week since Blue Monday and we’ve finally cheered up enough to write a blog about it. Evolution might be a phenomenon that happens once in every million years but that doesn't mean people are not getting smarter. Which means that marketers have to stay on their toes to seize an opportunity. Or in this case fabricate a bunch of baseless equations and tell the people that they have been in fact morbidly depressed on a particular day of the year all their life.

   It seems people are so fascinated by numbers that if you throw a bunch of those at them they’d follow you like duckings.

     Where weather=W, debt=d, time since Christmas=T, time since failing our new year’s resolutions=Q, low motivational levels=M and the feeling of a need to take action=Na. 'D' is not defined in the release, nor are units. (Source: Wikipedia)

   We were able to see a strong correlation between this type of marketing and the Nocebo effect that we just couldn’t overlook. You tell a guy he’s sick and he’ll feel sick and if you tell a guy he’s depressed, well, he’ll feel depressed. Coupled with the fact that the person telling it has “scientific proof” with indecipherable formulae and numbers which have the sole intention of confusing or nauseating the person reading it. So there you have it, a formula for success. Now all you have to do is introduce your product as the best thing to beat this imaginary torment. So in a nutshell if you can successfully create a problem you can sell the solution much easier.

   Hilton hotels came up with a solution to beat the blues this year by creating an artificial beach for its customers, to lay back and enjoy themselves. It had artificial sunlight to moderate the weather, models to increase your motivation level and everything else you would need to take the pressure off of you on the most depressing day of the year.

  With the impression that this year houses yet another array of brilliant marketing and advertising we leave you to witness it as it takes place. But know this, somewhere out there exists a person cooking up an idea for the next big thing, waiting to come into the light and blow us all away. You know what they say, humans will be humans.

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