The Dharavi tour is surely a must do thing for any tourist
visiting Mumbai. Or, do you doubt what is really there to leave you
curious about a slum? Here, Intel explains.
It will indeed be the
greatest of shocks if someone tells you that Dharavi, India's best known slum
is home to a growing industrial sector.
Intel's 'Look Inside' Campaign invites you to "look
inside" to decipher the power of technology that lets you connect, build
your presence and grow.
Intel's look inside Dharavi is intentionally intriguing. It
sees beyond the blues of rural realities where technology arrives with a twist
in the tale. It avoids the glitz and glamour of Mumbai in its visuals; it takes
you through the blind spots of Dharavi, the picture we all failed to see. It tells the story of how technology changed
the lives of two college-goers while portraying the better [rather surprising]
side of Dharavi. The 3 minute video surely holds the potential to tell its
viewers to look inside themselves.
Intel launched its Look Inside campaign as a platform to
tell stories. It hasn’t been long since Intel switched from being the “sponsors
of tomorrow” to be ones urging you to “look inside”. With its efforts to look
inside the villages of India, they have put together the point, “this is
technology; now go do something wonderful with it”.
0 Feedbacks: