You got money? No? Then, you can now be prepared to face
your own brand's demise on Facebook.
Never would you have cared about the mathematics of
Facebook's complex news feed algorithm. Never until you realised that your page
posts are being viewed by only a fraction of your fans on Facebook; never until
you saw for yourself, the falling statistics on your brand pages.
A recent study from Ogilvy suggested that the organic reach
for big and small brands will likely hit zero in the future, based on the
current trend of declining organic conversations.
Generating business results?
The screws have been tightened. Facebook will now support
your brand only with paid. As touchy as it can get for small brands, soon in
the foreseeable future, your brand managers and owners will have to endure the
shocking nightmare of poor ROI.
The push for high quality content
The tweaked algorithm however claims to support and promote
high quality content. It was mentioned that high quality reads will show up
more prominently instead of other crookedly popular content like memes.
In that sense, Facebook’s effort to change the existing news
feed is an intentional move to improve the overall user experience.
Effective paid ads
When everything else shunts down the page reach, the only
way to stay in the hunt is to acquire more new fans. And when fan acquisition
demands serious use of paid ads, more ads with social context can get popular since Facebook
makes it cheaper to deliver ads with social context.
You will have to pay for it.
Endless brands, heightened competition. Content is piled up in
the news feed faster than people’s ability to consume it. The best way to get
your stuff seen if you are a business is to pay for it. This will oblige the
brands to up their content creation game, to emerge as an eligible fit for the
improved news feed. And that’s when you will want to call for an agency in
handling your social media; for, everyone’s creating ads and it’s time you create
better ads. The choice is yours; you can adapt effectively and be the clever
player or you can just splash out on paid ads and be the boss.
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