Colour tips for your website

While choosing a colour scheme for your website you have to be extra careful because it has to contain what the audience like and not just what you want. Colour schemes, fonts and the general design of the website is what usually attracts the audience into liking the  website. People's perception of colour is largely subjective so there isnt a definitive system or method of using colours, but there are certain rules in combining colours that would help in creating a winning design. 

Here are some tips that would help you to create a good design for your website.

1. Know your audience.

 Put youself in another's shoes, try to understand what the audience would like or would expect from a particular website. Using happy and cheerful colours for a serious business establishment or baby pink for a men's lifestyle website would be percieved as a joke by the specific audience. Consider using more serious tones of blue instead for these particular websites.

2. Ensure readability of the material

Any website you create should ensure readability from the design point of view. There is a reason why black over white is a widely chosen colour combination in writing. This combination is said to have the maximum readability when it comes to design, but any dark over light background ,given the fact that it has considerable tonal difference would suffice. Then again conflicting colours of text and background can create many undesirable results in a reader. It would also be in the best interest of the audience that you avoid unnecessary background patterns and designs in your website.

3. Limit your colour choices

Your choice of colours in your website reflects who you are, so choosing appropriate number and amount of colour is key to a successful website. A colourful circus like website would only be percieved as such, and it would be considered just another abomination among many others in the internet. Avoid using flourescent colours in your website as well, it add an element of cheapness that possibly none of the other colours in the colour wheel can impart.

4. The all important white space.

 Whatever you design consider using whitespaces in abundence. Cramming too much information, be it texts or visuals, in a small area is like punching a person in the eye. Instead use empty spaces so that there is enough time for the readers eyes to adjust to the varying fonts or visuals. Besides it gives a visual appeal to the design and makes it less cluttered and neat

5. Using shades in your design 

 Instead of using multiple primary colours like red, blue and yellow, try using shade variations of a paticular colour, it would add to the subtlety of your design and help to avoid any conflicting colours ramming their heads together in a design.

6. Consider your brands colour theme

 It would be in your brands best interest to use colours that matches the theme of your brand. The band image is your unique identity and it should be reflected in every thing related to your business. These colours can be used to lead other colours as well but it is to be made sure that the original colours are made dominant in the design. Completely ignoring the colour theme would make you and your company come across as fickle minded and unreliable.

7. Highlight important elements.

 Let's be honest, nobody is going to go through every single word of your website content. Highlighting important elements is important in ensuring the productivity of your website. Highlight key words and website links and if possible make them interactive as well. It is reccomended  you use the blue colour in highlighting web links since it is the widely accepted choice of colour.  

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