Creating content for social media can be a tedious job. The
demand for fresh and interesting content on a regular basis is very high. What
type of content clicks for you audience obviously depends on their taste. So,
know your audience well before you setup a content calendar. Testing different
types of content and measuring the response received can help you get started.
For example, if your fans are more interested in humor, it won’t hurt to share
some meme or jokes, but don't overdo. If you keep posting only funny stuff on
your company page people will soon assume your company is busy laughing out
loud and no business happens there. Well, that's not what you want, is it? So,
it is important to get serious every now and then. Give your fans something
useful and they will thank you. Flaunt your expertise and they will praise you. The key is to keep the right balance!
These are some specific types of content that communicates
with your audience in different ways.
Informative - Shows brand expertise
Share your knowledge with your audience. You can share
useful tips, talk about new trends and reveal insights. The content should be
visually attractive.
Entertaining - Shows a friendly brand image
Tell your brand story; make your fans smile or laugh. Make
sure the content is relevant to your brand.
Different - Shows brand personality
Exhibit your brand as one of a kind by giving a fresh take
on things. Something that provokes thinking is ideal. Your content should
inspire the audience to join you.
Common mistakes to avoid:
- Provide quality content that invites engagement and sharing. Using low quality images or copyrighted images is not appealing to the readers.
- Constantly pushing sales and promotional content that do not offer value to readers or their network can destroy your marketing efforts.
Consistency with respect to quality and frequency of your
content will help build trust and authority with your audience. When readers
trust you and your content it becomes easier to share.
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