Holiday Marketing Tips

    Christmas is around the corner you guys and you know what that means. Time to trade in your wallets for gifts and conform to the norms of the society whether you like it or not. And you can damn well be sure that the marketers are rolling up their sleeves, ready for action leaving a trail of bread crumbs along the way. Your best bet would be to follow the trail and hope it leads you somewhere nice. This Christmas season we've decided to put together a list of things marketers resort to or should resort to get decent sales around the holiday season.

1. Trees, hats and rein deers.

    Pretty common to see companies dressing up their logos in Santa hats and red coats and placing them near Christmas trees and rein deers, if you ask us this is a practice that  emphasizes the branding bit. By portraying your brand as an individual who not only speaks, but also understands, marketers are increasing brand credibility and improving public relations. Though it comes as a bit of a psychological and emotional manipulation it doesn't harm anyone and  seems to work.

2. The Spirit of Christmas.

    Gifts!!! First thing that pops into our minds when you say 'The spirit of Christmas' and not surprisingly this comes  as an overused marketing technique. It seems the customers don't mind the cliched nature of the technique as long as they get something out of it. It has become so much of a tradition that people would wait for the holiday season to buy consumer goods, which also suggest that this method still works.

3. Mail 'em stuff.

 

  Email marketing somehow seems to flourish around this period of time. Marketers are making sure that "you" get a " holiday greeting" from their company, by "you" we mean potential customer and by "holiday greeting" we mean product promotion. A product promotion  disguised as a greeting seems to be a fairly effective method of improving sales during the holidays, so why stop?

4. We've been compromised!

   The newest medium for marketing apparently seems to be the social media.  The underlying principle is fairly simple, companies essentially recruit your friends and family to do the marketing for them, using the most powerful tool in it's arsenal, 'word of mouth'. Promotions seems to be in full swing around the holidays with companies thinking up of all sorts of  creative or even unorthodox methods of promotion. Just as long as they don't cross that fine line between friendly and  awkward they'd be okay.

5. Like a moth to a flame.

Discounts everybody! This is the time to be generous so lets embrace it. Trading profits for  sales isn't a loss so go crazy (not really, cause you don't wanna end up bankrupt) and let em have it. Discounts adds that special holiday feeling to the season so spread the joy, go on, spoil em.
 
      Fellow celebrators, the Christmas season is upon us so lets start spending and have some fun doing it. Share the spirit of Christmas all around and let it warm those frosty nights. Have fun and shop safe you guys.

How To Blossom Your Business On Pinterest

1. Use ONLY Original Pictures

When you are on Pinterest or any other social networking site, never use pictures from other websites to promote your business. The main reason for why you should not use images from other websites is that ofcourse you would want to create a brand name for your product and company online so for that you will need unique and relevant content to represent you on social media. Also the images they use is already been optimized to represent their product and even if you use the same then you are indirectly marketing their product through your channel. 

If you visit the Popular Section of Pinterest, you will see that most of the popular pictures and images in this section are original and unique. The popular images are repinned, liked and commented on the most number of times. You can check the images that are being repinned from any website by using the link http://pinterest.com/source/domainname.com/.  All you will need to do is replace domainname with the website’s name. If you want to be successful in driving traffic from Pinterest to your blog, focus on creating unique pictures and/or images.

2. Pin other's content to build your following

Pinterest is not all about pinning your own pictures onto your boards. Just like on any other social networking site, you need to share other people’s content too. So look for others pictures and content relating to your product or service and pin them onto your boards. Make sure you stick to a clear cut topic on each pinboard. A pinboard is a set of pins. You can create different pinboards on different topics. You can add an unlimited number of pins to a pinboard. Make sure you pin content that is relevant and useful. List out people who are already featured, active and a great source for qualitative content.

3. Create Price List To Bring In Sales

Another incredible way to display your products on Pinterest is to create a price list. You can create a pinboard and pin pictures based on one of your collections. You can also add a price to these pictures. When you want the price to be displayed on the pinboard, all you have to do is add the $ sign followed by the price to the description and the price will be displayed. When you add price list, there’s a greater possibility that people who visit your site from that image will buy it, as they will know the price before they visit your site. No matter to what extent you provide quality to your followers, but without providing them the pricing, you cannot just simply expect them to enquire about your product.