Showing posts with label social media marketing. Show all posts
Showing posts with label social media marketing. Show all posts
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How To Blossom Your Business On Pinterest

1. Use ONLY Original Pictures

When you are on Pinterest or any other social networking site, never use pictures from other websites to promote your business. The main reason for why you should not use images from other websites is that ofcourse you would want to create a brand name for your product and company online so for that you will need unique and relevant content to represent you on social media. Also the images they use is already been optimized to represent their product and even if you use the same then you are indirectly marketing their product through your channel. 

If you visit the Popular Section of Pinterest, you will see that most of the popular pictures and images in this section are original and unique. The popular images are repinned, liked and commented on the most number of times. You can check the images that are being repinned from any website by using the link http://pinterest.com/source/domainname.com/.  All you will need to do is replace domainname with the website’s name. If you want to be successful in driving traffic from Pinterest to your blog, focus on creating unique pictures and/or images.

2. Pin other's content to build your following

Pinterest is not all about pinning your own pictures onto your boards. Just like on any other social networking site, you need to share other people’s content too. So look for others pictures and content relating to your product or service and pin them onto your boards. Make sure you stick to a clear cut topic on each pinboard. A pinboard is a set of pins. You can create different pinboards on different topics. You can add an unlimited number of pins to a pinboard. Make sure you pin content that is relevant and useful. List out people who are already featured, active and a great source for qualitative content.


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3. Create Price List To Bring In Sales

Another incredible way to display your products on Pinterest is to create a price list. You can create a pinboard and pin pictures based on one of your collections. You can also add a price to these pictures. When you want the price to be displayed on the pinboard, all you have to do is add the $ sign followed by the price to the description and the price will be displayed. When you add price list, there’s a greater possibility that people who visit your site from that image will buy it, as they will know the price before they visit your site. No matter to what extent you provide quality to your followers, but without providing them the pricing, you cannot just simply expect them to enquire about your product.
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How To Get Started With Social Media Marketing

Social Media Marketing is crucial for today's businesses. Each day new businesses are establishing their presence online through various social media sites. When competitors are gripping the social scene, it is important that you follow suit. Otherwise your business will the hit rock bottom in no time.

Let's take a look at the basic blueprint of social media marketing.

First, setup your social presence on Facebook, Twitter, LinkedIn, Pinterest and YouTube. Then, follow these steps to get started with social media marketing for your business.

Blog


Setup a blog on your company domain (blog.company.com) or on a free hosting platform like Blogger. Make sure it links to your company website. Add social media integration in the form of buttons linking to your social media profiles and also setup social sharing buttons. Write a new blog post every week using your target keywords in post title and content. Share the post on Facebook, Twitter, LinkedIn and Google+.

Facebook


Setup a Facebook page for your business. Share the page your family and friends and ask for likes. Find and like pages related to your business. Update the page daily with topics related to your business. Posts can be questions, tips, images or anything interesting. Don't forget to tag people and pages in your posts. Ask people to like, share and comment. Once you have a reasonable number of fans/likes, setup Facebook ads to reach out to target customers. You will see a steady increase in likes and comments. Keep the page alive and engaging by adding content daily and interacting with fans.

Twitter


Setup the company profile on Twitter. Ask friends to follow. Make sure you follow 10 new people in your related industry every week. Add up to 5 tweets daily. Tweet topics can include business, fun and interesting, promotional. You can also share your blog posts. Re-tweet 2 interesting tweets per day. Add #hashtags so your posts appear in trending topics.

LinkedIn


Once you've setup a company profile on LinkedIn, connect with people and companies in your industry. Update your company profile and status. Connect with 3-5 new people per week and follow 3 new companies per week. Join groups related to your industry. Post relevant blog posts in groups which you belong and ask for feedback.

Google+


Setup a Google+ company page. Share content at least twice a day to your personal profile as well as company page. Make sure the posts are set to 'Public' to reach out to maximum users and search results. Host a monthly Google+ Hangout session for topics in your industry or related industry. You can publicize it using Google+ events. Keep expanding your circles by adding 5 new people every week. 

Pinterest


Setup Pinterest profile and boards. Each month post product images and examples of your work from your website as pins leading back to your website. Add 1 new board with at least 6 new pins every week. Remember to use keywords in your pin descriptions and board titles. Follow 5 new interesting and inspiring pin boards each week from users related to your field.

YouTube


Setup your channel and subscribe to 3 new channels in your industry per week. Find 3 new videos each week to share on Facebook, Twitter and Google+. Keep the videos relevant to your industry, but don't forget to sprinkle in some fun. Plan a video that showcases an area of your business expertise. Add videos from special events your company hosts are attends each month. Collect testimonials and conduct interviews and post on your YouTube channel.

Once you've setup your presence be consistent and engage fans. Build a community of fans who'll promote your business indirectly. 
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How is ROI measured in Social Media Marketing?

Social Media is growing rapidly and companies small and large know the importance of integrating social media into their marketing program. Case studies have shown that those companies which failed to adopt social media have sustained loss in the long run when their competitors snatched away a lion-share of the market. 
Most of the small businesses initially assign their own staff to manage social media instead of hiring a professional social media agency. This can have a negative impact on the marketing strategy. Experts have proved many times that Social media marketing is not something to be entrusted to an intern or given as a minor assignment to an assistant. This is because it is impossible to measure the ROI without professional help.


The there matrices that are considered while measuring the ROI of social media are:

  • Traffic generated from the social media sites - These are social media leads which can be measured by location, age group, gender etc. Leads can convert to subscription, sales etc.
  • Popularity in terms of follower, likes, comments etc. - User engagement on social sites are measurable using various tools and the increase or decrease in engagement can be spotted and fixed accordingly. Loyalty can be built using the fan page/network. 
  • Social media mentions about the product/service - Brand mentions in social media sites can be evaluated for both positive and negative feedback (which can be changed by providing quick support). 
ROI is calculated to meet the client's goals, budget etc. 

Social Media Marketing is all about learning to listen and communicate with your audience over whatever channels you can engage them on. 

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Social Media has changed the way the internet works. It has transformed people's lives too. In my opinion if " you are not making money out of social media then you are wasting your time using it. 

This started with the purpose of connecting with friends and family but are these sites serving the main purpose ?? People here play games, Try hard to get likes on their photos and wall posts and many more things which can't even be put in words. Social media marketing is not when you have a large number of followers or likes but it is when at least 60% of the people are talking about you and your product.

It is to engage people with new and unique content you develop else it becomes predictable and people start losing interest in your page. Having a creative and
attractive landing page, targetting your audience, connecting with them and providing them exactly what they need builds your fanbase rather than purchasing likes and followers and updating the same old stuff. Think before you act on social networks as it is a boon because it can make you popular over a night but bad and inefficient marketing can also result decreasing fanbase! Anabytes consists of a very creative team, which believes in delivering output to our clients which helps them reach millions of people, Increase their brand name in all parts of the world, Grabs targeted audiences and use safe and tested methods. 

Special concentration on top social media websites like Facebook, Twitter, GooglePlus, LinkdIn, Youtube along with optimization blogs at regular intervals, and ensuring that your product gets traffic from them. Maintaining your brand name is our priority and we use only safe methods so not even by chance our efforts get wasted. Social media marketing has left back all other advertising media's due to its low cost investment and quick results. So if you have not come across this type of marketing then don't waste your time thinking!

Choose Anabytes for the best social media marketing for your product. Cheers

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