Is your email good enough to land in your client's inbox? Most of you might have thought that the world of email is dead. But it's not true. Marketers are actually marking email schedules on their calendar as an important thing to do. So how do you come up with an attention grabbing email design for your company? Read on to find out.
Brand Optimization
When you Compose a new email in Gmail or any other mailing service, check the following to get maximum brand optimization
From Name: Include your company/brand name here.
From Address: Use an identifiable from address, like yourname@company.com to create authenticity.
To Field: To field of your email should be personalized to the recipient's name for example "John Doe" <john@hisbusiness.com>
Subject Line: By rule, subject should be short and informative, under 35 characters or less. Don't use ALL CAPS or spammy words. Use UTF-8 special character symbols in subject line only it is necessary.
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