The Money Tree Behind The Football Fever!!- FIFA 2014!!

                Everywhere, everyone, every media is now talking about Fifa 2014 and its moments, Foot ball fever is just all over the world , millions sit in front of their tv’s and devices just to support their team and for the love for the game. The reach of this world game is very vast so that we can find a football fan cheering for the team in each corner of the world.

World Cup Cola

Every four years as the tournament rolls round, the biggest brands on the planet create TV commercials to compete for the attention of the approximately one billion people expected to tune in to international soccer's headline event.Aimed at this global reach, many big brands use this game as a promotional medium to boost their brand’s popularity and increase the reach of their advertisements

MC Donald's FIFA fries!!

Big brands like Nike, Adidas,MC Donalds etc published their creative advertisements on this theme to promote the brand identity. The 2014 FIFA World Cup is the 20th FIFA World Cup, the tournament for the association football world championship, which is currently taking place at several venues across Brazil. It began on 12 June, with a group stage, and is scheduled to conclude on 13 July with the finals.

The Face Off

 The total prize money on offer for the tournament was confirmed by FIFA as US$576 million (including payments of US$70 million to domestic clubs), a 37 percent increase from the amount allocated in the 2010 tournament.Before the tournament, each of the 32 entrants will receive US$1.5 million for preparation costs. Once at the tournament, the prize money will be distributed as follows:
US$8 million – To each team eliminated at the group stage (16 teams)
US$9 million – To each team eliminated in the round of 16 (8 teams)
US$14 million – To each team eliminated in the quarter-finals (4 teams)
US$20 million – Fourth placed team
US$22 million – Third placed team
US$25 million – Runner-up
US$35 million – Winner!!
                       

Amul does it again!!

The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. Popular merchandise includes items featuring the official mascot as well as an official video game that has been developed by EA Sports..Apart from his huge pile up of money, the global brands will be shedding money all over this world fiesta for their promotion as well as branding.

Football for everyone!!

At last everything is coming to the final match between Germany and Argentina and the looser’s final between the tragic brazil and Netherlands. As an a digital media service, We Anabytes wishing everyone a happy FIFA time!!. Like the advertising by Nike says , “The moment last a second, but the legend lasts forever!!

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Lets Be Social!! #smday

Being social is now as simple as tossing a coin, with the advancement of day to day technology, being a global person whom any one can contact and get acquainted is at the screen of your smart phone, whether you are a person ,place or a brand digital presence has its own impact in the social existence,

Today, June 30th is celebrated worldwide as World Social Media Day. Our Facebook,Twitter Picasa etc has changed our lives both in the way we do business but also in the way we socialize.  It is a way of bringing our Social Media friends together in the one place under one global group. Social medias help small as well as big entrepreneurs to get socialized with their clients and give them a golden chance to interact daily with them. With the outbreak of professional media managing firms, the ,marketing strategy and methods are changing day by day. Now its not about the product you sell but ,about the story you tell with the help of different influencing strategies, Which makes the clients no more room to get influenced by the brand.

Lets share those moments

In a personal level, social media has out grown from just a website to a inevitable daily living space where one can get to meet new people, share his thoughts and have a chat etc. Now every social being have his on Facebook , twitter app in their smart phone which is a device a person uses regularly in his daily life. Along with this trend, many tend to find time to meet their virtual -yet never-seen-in-real-life in person and to build a good relationship upon.  The scary fact about young people and the internet is that they are too open and public with personal information, “most youth do not read websites’ privacy policies or may be unaware that their information is at risk of disclosure to third parties like advertisers. Though concerned about talking to people they don’t know online, teens appear to be less worried about posting information about themselves. Twenty-one percent of teens say it is safe to post personal information, including photos, online to a public profile.

Be Social!!

In general it is clear that social media has become not only part of people’s lives but the thing their life revolves around. We see people on smart phones every two minutes looking for the newest Tweet or status updates from friends. We find that being “Facebook official” brings validity to things in our lives and the list of examples goes on. It’s important to realize that this great tool is just that, a tool, not a lifestyle.

Lets shout!!

 Its all about being social within his/her limits by that we can enjoy all the positive things in the social life. So,” being social is not a choice today, its how well we do it “ says Eric Qualman, We the team Anabytes like to say it like “Being social is not a choice today, its how honestly we do it "

Creative Advertisements : The Most Happening !!

                                         A perfect timely creative ad is all that matters to get a lot of attention in todays world. Its all about flowing with the trends , the most happenings, and moving among the crowd. Sheer creativity, a bit of sarcasm, and a sprinkle of humor.. wallah. the perfect composition for the best creative !!

WWF On Deforestation

Refering to the modern trendsetters, the marketing strategy hits its head down to the basic level of direct customer interation and customer care. its now not about the product you sell, its about the stories you tell about how it changed the lives of common customer regardless of its authenticity.

Evolution by Save the children

                                                  "We dont have a choice on whether we do social media, the question is how well we do it" says Eric Qualman, the american socionomic on the social media boom happening right before our eyes. Now almost all the big brands share their thoughts directly by being present in the social medias like facebook, twitter etc

The Ketchup Story

.The direct interaction ,customer feedback speed and reach shortened the marketing gap between the brand and the customer with the use of  social medias as a marketing platform

                                                                   

Now even Suzuki gives you wings

The friendly (maybe) competition between global brands also creates media's awesome creatives, brands like BMW, AUDI, BENZ, JAGUAR etc are keeping a creative path to answers the competitors creatives.

Brand Wars 

As a social media firm, Anabytes believes  in perfect advertisements and on the spot creative ideas which can launch a product among the stars. keeping the standards global by sheer strategy with outstanding creativity along with the help of state of the art technology

Facebook: The abandoned ship of starving brands?

You got money? No? Then, you can now be prepared to face your own brand's demise on Facebook.

Never would you have cared about the mathematics of Facebook's complex news feed algorithm. Never until you realised that your page posts are being viewed by only a fraction of your fans on Facebook; never until you saw for yourself, the falling statistics on your brand pages.

A recent study from Ogilvy suggested that the organic reach for big and small brands will likely hit zero in the future, based on the current trend of declining organic conversations.

Generating business results?  

The screws have been tightened. Facebook will now support your brand only with paid. As touchy as it can get for small brands, soon in the foreseeable future, your brand managers and owners will have to endure the shocking nightmare of poor ROI.

The push for high quality content

The tweaked algorithm however claims to support and promote high quality content. It was mentioned that high quality reads will show up more prominently instead of other crookedly popular content like memes.

In that sense, Facebook’s effort to change the existing news feed is an intentional move to improve the overall user experience. 

Effective paid ads

When everything else shunts down the page reach, the only way to stay in the hunt is to acquire more new fans. And when fan acquisition demands serious use of paid ads, more ads with social context can get popular since Facebook makes it cheaper to deliver ads with social context.

You will have to pay for it.

Endless brands, heightened competition. Content is piled up in the news feed faster than people’s ability to consume it. The best way to get your stuff seen if you are a business is to pay for it. This will oblige the brands to up their content creation game, to emerge as an eligible fit for the improved news feed. And that’s when you will want to call for an agency in handling your social media; for, everyone’s creating ads and it’s time you create better ads. The choice is yours; you can adapt effectively and be the clever player or you can just splash out on paid ads and be the boss.