The Money Tree Behind The Football Fever!!- FIFA 2014!!

                Everywhere, everyone, every media is now talking about Fifa 2014 and its moments, Foot ball fever is just all over the world , millions sit in front of their tv’s and devices just to support their team and for the love for the game. The reach of this world game is very vast so that we can find a football fan cheering for the team in each corner of the world.

World Cup Cola

Every four years as the tournament rolls round, the biggest brands on the planet create TV commercials to compete for the attention of the approximately one billion people expected to tune in to international soccer's headline event.Aimed at this global reach, many big brands use this game as a promotional medium to boost their brand’s popularity and increase the reach of their advertisements

MC Donald's FIFA fries!!

Big brands like Nike, Adidas,MC Donalds etc published their creative advertisements on this theme to promote the brand identity. The 2014 FIFA World Cup is the 20th FIFA World Cup, the tournament for the association football world championship, which is currently taking place at several venues across Brazil. It began on 12 June, with a group stage, and is scheduled to conclude on 13 July with the finals.

The Face Off

 The total prize money on offer for the tournament was confirmed by FIFA as US$576 million (including payments of US$70 million to domestic clubs), a 37 percent increase from the amount allocated in the 2010 tournament.Before the tournament, each of the 32 entrants will receive US$1.5 million for preparation costs. Once at the tournament, the prize money will be distributed as follows:
US$8 million – To each team eliminated at the group stage (16 teams)
US$9 million – To each team eliminated in the round of 16 (8 teams)
US$14 million – To each team eliminated in the quarter-finals (4 teams)
US$20 million – Fourth placed team
US$22 million – Third placed team
US$25 million – Runner-up
US$35 million – Winner!!
                       

Amul does it again!!

The marketing of the 2014 FIFA World Cup includes sale of tickets, support from sponsors and promotion through events that utilize the symbols and songs of the tournament. Popular merchandise includes items featuring the official mascot as well as an official video game that has been developed by EA Sports..Apart from his huge pile up of money, the global brands will be shedding money all over this world fiesta for their promotion as well as branding.

Football for everyone!!

At last everything is coming to the final match between Germany and Argentina and the looser’s final between the tragic brazil and Netherlands. As an a digital media service, We Anabytes wishing everyone a happy FIFA time!!. Like the advertising by Nike says , “The moment last a second, but the legend lasts forever!!

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Lets Be Social!! #smday

Being social is now as simple as tossing a coin, with the advancement of day to day technology, being a global person whom any one can contact and get acquainted is at the screen of your smart phone, whether you are a person ,place or a brand digital presence has its own impact in the social existence,

Today, June 30th is celebrated worldwide as World Social Media Day. Our Facebook,Twitter Picasa etc has changed our lives both in the way we do business but also in the way we socialize.  It is a way of bringing our Social Media friends together in the one place under one global group. Social medias help small as well as big entrepreneurs to get socialized with their clients and give them a golden chance to interact daily with them. With the outbreak of professional media managing firms, the ,marketing strategy and methods are changing day by day. Now its not about the product you sell but ,about the story you tell with the help of different influencing strategies, Which makes the clients no more room to get influenced by the brand.

Lets share those moments

In a personal level, social media has out grown from just a website to a inevitable daily living space where one can get to meet new people, share his thoughts and have a chat etc. Now every social being have his on Facebook , twitter app in their smart phone which is a device a person uses regularly in his daily life. Along with this trend, many tend to find time to meet their virtual -yet never-seen-in-real-life in person and to build a good relationship upon.  The scary fact about young people and the internet is that they are too open and public with personal information, “most youth do not read websites’ privacy policies or may be unaware that their information is at risk of disclosure to third parties like advertisers. Though concerned about talking to people they don’t know online, teens appear to be less worried about posting information about themselves. Twenty-one percent of teens say it is safe to post personal information, including photos, online to a public profile.

Be Social!!

In general it is clear that social media has become not only part of people’s lives but the thing their life revolves around. We see people on smart phones every two minutes looking for the newest Tweet or status updates from friends. We find that being “Facebook official” brings validity to things in our lives and the list of examples goes on. It’s important to realize that this great tool is just that, a tool, not a lifestyle.

Lets shout!!

 Its all about being social within his/her limits by that we can enjoy all the positive things in the social life. So,” being social is not a choice today, its how well we do it “ says Eric Qualman, We the team Anabytes like to say it like “Being social is not a choice today, its how honestly we do it "

14 Top Tools For Social Media Campaign Management

Are you planning to launch a social media campaign for your business or clients? Do you use social media tools to get more out of your marketing?  Have you ever wondered what tools marketing pros are using successfully? These are some of the top social media campaign management tools used by top marketers to get the best out of their social media campaigns, from the time a campaign is created to the measurement of ROI.

Campaign Development

Swayy - It’s a platform that drops interesting content into a dashboard where you can scan or read the most interesting articles. The best feature isn’t the fact that the articles are dropped right in front of your nose. The best feature is the sharing. You can share immediately or schedule. 

Mention - Mention was developed as a user-friendly replacement for Google Alerts. They’re a textbook example of how to build a platform by doing one thing better than anyone else.

Pocket - A great tool for content curation. You can save articles for which you don’t have time to read immediately, organize them in your “pocket” and go back to read later.  

Addvocate-It solves a very common problem in social media, which is the need to decentralize your messengers. Almost always, the employees in your company have more social connections (combined) than the company does for its official social media outposts.

Campaign Deployment

Hootsuite - The ultimate free tool for managing all of my social media accounts in one place is Hoot Suite. If you manage a team, then the ease at which you can delegate social media marketing tasks to different team members is invaluable.

Buffer - It allows you to share simultaneously across Facebook, Twitter, Linkedin and Google+. Post Scheduling is also available. Sharing links from other bloggers is still one of the best ways to build social goodwill. The more you share, the more influencers share your own posts. You also get lots of thank you notes from followers for curating such great content. It’s a win for everyone.

Twuffer - When the social campaign involves Twitter, one of the best tools for scheduling tweets is Twuffer.com.

IFTTT-A huge time saver. Use it to “synchronize” most of your social media activities.

TweetDeck - A great tool for managing multiple Twitter accounts at the same time. You can promote your content and interact with everyone that engages with both you and your business at the same time, without having to open not  than one page.

Twitterfeed  It is used for automatic sharing when a blog is updated. It comes with customized hash tags for Twitter. 

Campaign Measurement

Bit.ly - For creating trackable URLs for my campaigns, use Bit.ly. 

Google Social Analytics -  When you set up landing pages that are tied to the campaigns. It uses encoded links to show which social channel the traffic is coming from. You can share reports with clients.

Followerwonk - There’s no better tool out there for finding your target audience than Followerwonk. Once you establish relationships, you can analyze every last bit of your audience to optimize the growth of your brand online.

Commun.it  - It is a Twitter tool that lets you take a deeper look into social interactions and build more meaningful relationships with those actively sharing your content. With Commun.it, you can not only see who is sharing your content, but also identify key influencers within your field, track and monitor important keywords, interact and engage with your Twitter followers, and send any retweets to Buffer with the click of a button. Commun.it has become an essential tool for daily  social media management, ensuring that   no conversation is missed and no opportunity is wasted.

We hope this gives you a perspective on just how useful some of the tools are – not to build something specific and official that tells you what tools you should be using. Ultimately it’s how you use the tool that matters. If you know any other tools we have missed, let us know in comments!